HighLevel (GoHighLevel) alternative for contractors: Ringback vs HighLevel
Checked October 10, 2026 on HighLevel's own site. Prices change, so follow the sources before you buy.
Both send a text to customers whose call you missed. Here is how they differ for an HVAC, plumbing or electrical business.
| Ringback | HighLevel (GoHighLevel) | |
|---|---|---|
| Price | $17/month (or $170/year), flat per business | $97 / $297 / $497 per month (Starter / Unlimited / Agency Pro), plus usage-based phone and SMS charges |
| Setup fee | $0 | None listed; texting needs A2P 10DLC registration (fees passed through) |
| Trial / terms | 7-day free trial | 14-day free trial |
| Your phone number | Keeps your number as is: an app on the Android phone your business line already rings on sends the text from that number. No forwarding, porting or new number. (With an iPhone: the Mac helper, beta, texts from your iPhone's own number through a Mac that stays on; or unanswered calls are forwarded to a spare Android and the text comes from that phone's number.) | Missed Call Text Back is a setting in a HighLevel sub-account's phone system; it needs a HighLevel number that can send SMS (with A2P 10DLC registration), so calls must reach that number. |
| Also includes | Online booking page with confirmations and day-before reminders, lead inbox with replies from the dashboard, business-hours and after-hours messages, automatic STOP/START handling. | An all-in-one marketing platform aimed at agencies: CRM, funnels, automations, white-label. |
Where HighLevel is better
- Far more marketing tools, and agencies can white-label it.
Where Ringback is better
- $17 a month instead of $97 or more.
- Nothing to build: no workflows or funnels to configure, just install, pair and set your message.
- Made for contractors, with booking included.
The catch with Ringback
Ringback runs on an Android phone that your business number rings on (iPhones cannot send texts automatically). With an iPhone and a Mac that stays on, the Ringback Mac helper (beta) texts from your iPhone's own number. Otherwise, if your calls ring only on a desk phone or an iPhone, forward unanswered calls to a spare Android phone running Ringback (see the iPhone guide); texts then come from that phone's number, not your main number. Or choose a tool that works through call forwarding.
Questions
Is Ringback cheaper than GoHighLevel?
Yes. Ringback is $17 a month; HighLevel starts at $97 a month (checked October 10, 2026).
Is Ringback for agencies?
Ringback is built for the contractor. Agencies can resell it per client line.
Sources: gohighlevel.com/pricing · help.gohighlevel.com/support/solutions/articles/48001239140